Limbaugh
I'd rather not give Rush Limbaugh another moment of attention and even now I feel like just saying "that guy who died" instead of his name. But the unpleasant fact is that he did a lot to shape the world I live in; I do remember a time before he slimed his way into the spotlight (in fact I remember when Morton Downey Jr., his immediate predecessor in California radio, seemed like the grossest media presence you could imagine)... but once he was there, it was pretty clear that this was going to be a thing from now on. Sometimes it's hard to remember that social media wasn't the only incubator for all this poison—plenty of people were happy to shoot an angry bigot's voice straight into their veins instead of listening to a pop song or the weather or whatever, even without any Like buttons.
I think often about a bit in the 1966 Robert Stone novel A Hall of Mirrors where the protagonist, an educated bohemian smart-ass with basically good intentions but a bad drinking problem and vague ethics, tries out for a DJ gig that turns out to be an early form of modern right-wing talk radio: his job is to comb through news wire services for stuff that he can describe in an inflammatory way for an audience of Klansmen and Birchers. He's a quick study and immediately finds out that even though he hates these people and knows it's all horrible crap, he's great at this job. "How did I do that?", he wonders after the first time he does it. But it's not hard to know what angry bigots want—we're all soaking in it; any American with a little writing and acting skill and a willingness to do wrong can be Limbaugh. So I guess we're lucky that most people either don't want to, or have a little shame.
I think often about a bit in the 1966 Robert Stone novel A Hall of Mirrors where the protagonist, an educated bohemian smart-ass with basically good intentions but a bad drinking problem and vague ethics, tries out for a DJ gig that turns out to be an early form of modern right-wing talk radio: his job is to comb through news wire services for stuff that he can describe in an inflammatory way for an audience of Klansmen and Birchers. He's a quick study and immediately finds out that even though he hates these people and knows it's all horrible crap, he's great at this job. "How did I do that?", he wonders after the first time he does it. But it's not hard to know what angry bigots want—we're all soaking in it; any American with a little writing and acting skill and a willingness to do wrong can be Limbaugh. So I guess we're lucky that most people either don't want to, or have a little shame.